Oliver Meixner

Oliver Meixner is an Associate Professor at the Institute of Marketing and Innovation within the Department for Economics and Social Sciences at the University of Natural Resources and Life Sciences, Vienna (BOKU). His work focuses on agricultural economics, sustainable marketing, and consumer behavior in food systems.

• Key Research Areas:
  • Sustainable agriculture and food economics
  • Consumer behavior and market research
  • Innovation and digital transformation in agrifood
• Notable Contributions:
  • Developed methodologies for AHP group decisions and fuzzy priority aggregation
  • Evaluated eco-label effectiveness and food waste reduction strategies
  • Assessed EU rural development programs' impact on agricultural competitiveness

Publications & Projects (2016-2024) show a consistent focus on:

• Food labeling and consumer trust
• Sustainability assessments in agribusiness
• Digital transformation in food networks
• Climate crisis impact on consumer behavior
• Innovative marketing models for agrifood chains

Scientific Recognition

• Award of Excellence (ISAHP 2020)
• Most Innovative Idea Award (ISAHP 2016)
• Literati Network Outstanding Paper (2013)

Advising spans 123 theses including topics on:

• Consumer preferences for eco-labels
• Acceptance of alternative proteins
• Digital food shopping behavior
• Payment willingness for sustainable products