Siegfried Pöchtrager

Siegfried Pöchtrager is an Associate Professor at the Institute for Marketing and Innovation within the Department of Economic and Social Sciences at the University of Natural Resources and Life Sciences Vienna (BOKU). With over two decades of academic experience since completing his dissertation in 2001, he has established himself as a leading expert in agricultural marketing, food industry economics, and consumer behavior research in Austria.

Dr. Pöchtrager's research focuses on agricultural marketing strategies, sustainable food systems, consumer behavior analysis, quality management in food production, and innovation in agricultural business models. His work frequently examines the intersection of market dynamics, sustainability considerations, and consumer preferences within the food value chain. He has conducted extensive research on direct marketing of agricultural products, crisis impacts on food systems, and innovative business models for farmers and food producers.

His recent publication record shows a strong trend toward analyzing contemporary challenges in the agricultural and food sectors, with emphasis on sustainability reporting, circular economy principles, meat alternatives, and the impacts of crises like the COVID-19 pandemic on farming systems. His research methodology combines quantitative analysis with qualitative approaches to provide comprehensive insights into complex food system dynamics.

Scientific Awards:

• Agrana Award for Science and Research (2003)
• Best Paper Award, ISAHP 2001
• Prize of the Austrian Society for Agricultural Economics 2001 for promoting young researchers

As an active researcher, Dr. Pöchtrager has led and participated in numerous research projects funded by various sources including the Austrian government, EU programs, and private industry. His work often involves collaboration with stakeholders across the food value chain, ensuring practical relevance of his research findings. He is frequently engaged in knowledge transfer activities, presenting his research at conferences and working directly with industry partners to implement findings.