Carola Grebitus

Dr. Carola Grebitus is the Dean's Council Distinguished Professor and Professor at the Morrison School of Agribusiness, Arizona State University. Her research focuses on agricultural economics, consumer behavior, and sustainability, with an emphasis on food policy, marketing strategies, and environmental impact. She has conducted extensive studies on consumer preferences for sustainably produced foods, country-of-origin labeling, and the role of information in decision-making.

Her work spans topics such as beef demand in global markets, plant-based alternatives, antibiotic usage in pork, and the effects of labeling on consumer choices. She also explores innovative methods like experimental auctions and behavioral experiments, leveraging tools such as eye-tracking and social media analytics. Dr. Grebitus has been recognized with the Dean's Council Distinguished Professor title, highlighting her academic excellence and contributions to the field.

Her research frequently addresses policy implications, including agricultural trade dynamics, open science practices, and the adoption of sustainable technologies. She has collaborated on projects analyzing crisis communication in livestock industries and the role of urban agriculture in food systems. Her interdisciplinary approach bridges economics, marketing, and behavioral science to address contemporary challenges in agribusiness.