معرفی
Dr. Nükhet Harmancıoğlu is a Professor of Marketing at Koç University's College of Administrative Sciences and Economics since 2008. She teaches marketing strategy, digital marketing, and marketing research at undergraduate, Executive MBA, and PhD levels, and serves as a lecturer at Frankfurt Business School.
- PhD in Marketing from Michigan State University
- MBA from Boğaziçi University
- BSc in Architecture from Middle East Technical University
Her research explores the intersection of market competition, innovation, and financial performance across emerging and developed markets. As a leading voice in marketing strategy, her work has been published in top-tier journals like the Journal of the Academy of Marketing Science and Journal of International Business Studies.
- Koç University Outstanding Faculty Award (2019-2020)
- Young Scientist Award (Turkish Academy of Sciences, 2019)
- Career Incentive Award (TUBITAK, 2019)
- Marie Curie International Reintegration Grant
- PDMA research awards
She actively mentors doctoral students, directed Koç University's Marketing PhD Program, and contributes to academic editorial boards. Professionally, she consults major corporations like Yapı Kredi and Henkel on innovation-driven growth strategies, while maintaining visiting scholar affiliations with institutions including University of California, Berkeley.
