معرفی
Nina Löfberg is a Postdoc Researcher at Karlstad University, specializing in servitization and service innovation within manufacturing firms. She focuses on challenges faced by companies transitioning from product-centric to service-oriented business models, particularly in small and medium-sized enterprises (SMEs) and remote service contexts. Her work examines strategies for value co-creation, dynamic capabilities, and the interplay between organizational practices and servitization outcomes.
Dr. Löfberg holds a Doctorate in Business Administration from Karlstad University (2014), with her dissertation addressing the challenges of service business logic adoption in manufacturing firms. She collaborates with both multinational corporations and local SMEs, including Valmet, Swede Rehandling Systems, Inission, and Cellcomb, to bridge academic research and practical industry needs.
Her research interests span servitization dynamics, service-dominant logic, digital transformation in services, and strategic maneuvering in value networks. Recent studies emphasize remote service platforms, longitudinal analyses of SME servitization trajectories, and the contestation of traditional business models through practice-based approaches. She teaches marketing across all academic levels, integrating theoretical insights with real-world industry cases.
Key contributions include frameworks for overcoming servitization paradoxes, strategies for leveraging customer feedback in co-creation processes, and the role of quality functions in fostering absorptive capacity. Her work highlights the importance of micro-level organizational practices in enabling strategic shifts toward service-oriented operations.
Publications span journals like Journal of Business & Industrial Marketing, Production Planning and Control, and Managing Service Quality, with a focus on servitization’s operational and strategic dimensions. Her research bridges academic rigor with actionable insights for firms navigating service innovation challenges.
