Julian Kurtz

Julian Kurtz is a Research Associate and Doctoral Student at the Chair of Information Systems I, Innovation and Value Creation within the School of Business, Economics and Society at Friedrich-Alexander-University Erlangen-Nürnberg (FAU). Since joining FAU in 2021, he has led projects such as the Siemens Service Factory and the Next Big Thing initiative at uvex, while contributing to the SmartHaPSSS research program. In 2024, he became a visiting research fellow at the Institute for Manufacturing (IfM) at the University of Cambridge, collaborating with Prof. Veronica Martinez on digitalization in service-oriented business models.

• Education: Industrial Engineering and Management, Karlsruhe Institute of Technology (KIT)
• Practical Experience: BOSCH, EnBW, TRUMPF, Hilti

His research spans Servitization, Digital Service Innovation, and Operations Management, focusing on guiding manufacturing firms through service-oriented business model transitions via socio-technical methodologies and digital platforms. Recent work emphasizes smart product-service systems (PSS), human-centered Industry 4.0 strategies, and harmonizing innovation processes in cross-organizational ecosystems.

Julian actively engages in international research, including a 2023 visit to Prof. Srinivasan at IIM Bangalore to study digital platform design. His publications bridge empirical case studies (e.g., uvex, Siemens) with theoretical frameworks, highlighting servitization as a driver for sustainable manufacturing and digital transformation.