معرفی
Andreas Schroeder is a Professor of Digital Strategy and Services Innovation at Lancaster University Management School, part of Lancaster University. His research focuses on servitization, the transformation of product-focused manufacturers into service-oriented entities, with a particular emphasis on digital strategies and advanced services. He is a senior member of the Advanced Services Group, a cross-university research initiative addressing servitization challenges and practices globally. His work bridges Operations Management and Information Systems, aiming to directly impact organizational practices through innovative service models.
Dr. Schroeder has secured over £9 million in external research funding, leading or co-investing in grants such as the ESRC-funded 'Servitization for productivity and sustainability' (2022) and the European Commission's 'Circular European Economy Innovative Training Network' (2016). His research addresses digitalization strategies, value co-creation in service networks, and the socio-technical implications of IoT in advanced services.
- Key grants: £1.8M ESRC grant on servitization (2022), £3.5M EU project on circular economies (2016)
- Research Groups: Advanced Services Group, Information Systems
- Activities: Servitization training programs for global manufacturers, keynote presentations, and industry partnerships
His recent publications explore servitization's triple nexus of environmental and economic performance, heat-as-a-service models, and platform ecosystems. He advises leading manufacturers on digitization strategies and servitization journeys, emphasizing sustainability and productivity.
Dr. Schroeder’s teaching and engagement include executive training programs like the 'Servitization Bootcamp' and collaborations with organizations such as Genie/Terex and Teleplan Forsberg Ltd. He actively participates in global conferences and workshops on servitization and digital transformation.
