معرفی
Moumita Das Gyomlai serves as Associate Professor of Marketing and Co-Director of the Emerging Leaders Program at Ohio University's College of Business, where she integrates industry expertise from her senior management role at L'Oréal with academic rigor. Her leadership extends to Executive Education initiatives including the Sogeti Program for Netherlands-based executives.
Education
- Ph.D. in Marketing, HEC School of Management Paris (2014)
- Post Graduate Diploma in Communications Management (Brand Management/Marketing Research), MICA (2005)
- Bachelor of Science in Mathematics, Fergusson College, University of Pune (2003)
Research Focus
Dr. Gyomlai's work critically examines salesforce motivation dynamics, luxury brand resilience, and identity integration across organizational boundaries. Her interdisciplinary approach bridges marketing psychology with strategic management, particularly investigating how knowledge networks influence innovation during M&A integration and how salespeople navigate brand conflicts in multi-brand portfolios. Recent studies explore pandemic-driven luxury consumption shifts and AI-enhanced sales training methodologies.
Scholarly Impact
Her 2021-2024 publications reveal three converging trajectories: (1) luxury sustainability examining packaging disposal behaviors among Gen Z consumers, (2) sales education innovation leveraging ChatGPT for role-play enhancement, and (3) student well-being through mindset interventions. This triad demonstrates her commitment to solving industry challenges while advancing theoretical frameworks in consumer behavior and pedagogy.
Mentorship & Professional Engagement
Through the Center for Consumer Research and Analytics (CRA), she supervises student teams executing semester-long projects for corporate clients while advising Honors Tutorial College theses. Her industry collaborations span Procter & Gamble, Peugeot, and Philips, with conference presentations at Academy of Management and Association for Consumer Research highlighting her work on temporal boundary control in hybrid work environments and luxury packaging sustainability.
Strategic Initiatives
As Co-Director of the Emerging Leaders Program, she designs leadership development curricula for undergraduates while contributing to executive education through the Robert D. Walter Center for Strategic Leadership. Her industry-academia nexus remains evident through ongoing consulting engagements that inform both classroom instruction and research agendas.
