معرفی
Dr. Monica Wadhwa is an Associate Professor at Temple University's Fox School of Business and Management, specializing in Marketing and Supply Chain Management. She holds a Ph.D. from Stanford Graduate School of Business and previously served as faculty at INSEAD, where she taught MBA, Executive Education, and PhD courses on Consumer Behavior and Decision Neuroscience. Her research focuses on motivational and affective influences on consumer decisions, particularly nudges promoting long-term beneficial choices like health, savings, and environmental awareness.
Her work has been featured in top journals such as the Journal of Marketing Research and Journal of Consumer Research, and media outlets including NPR and Harvard Business Review. Awards include Emerald Management Reviews' Citation of Excellence and a top Altmetric score for her busy mindset research. Dr. Wadhwa's teaching portfolio includes courses like Consumer Behavior, Behavioral Science Seminar, and Research Project series across undergraduate and graduate levels.
Her research explores decision-making mechanisms through lenses of framing effects, sensory cues, numerical perception, and mindset interventions. Current trends in her publications emphasize behavioral nudges, cognitive biases, and cross-cultural decision dynamics. She has developed frameworks for marketing strategies leveraging unexpected benefit framing and color psychology to shape consumer preferences.
- Awards: Emerald Citation of Excellence, Altmetric Leader (2018-2019)
- Media Features: NPR, Le Monde, The Atlantic, and over 15 international outlets
- Grants & Funding: Not explicitly listed, but research has received attention from interdisciplinary and managerial relevance perspectives
Dr. Wadhwa's work bridges academia and industry, with applications in health behavior change, sustainable consumption, and marketing innovation. She leads research initiatives on decision neuroscience and behavioral science, collaborating with institutions to translate findings into practical strategies for consumer engagement and policy design.
