معرفی
Dr. Jingyu Zhu is an Assistant Professor of Marketing at the Essex Business School, University of Essex. She holds a PhD in Marketing from the University of Leeds, a MSc in International Marketing Management from the same institution, and a BBA in International Business from Feng Chia University, Taiwan. Her research focuses on consumer psychology, judgment and decision-making, particularly how mindset influences consumer behavior and framing effects on pro-social behavior. She teaches courses like Neuromarketing and Marketing and Innovation.
Education:
- PhD in Marketing, University of Leeds
- MSc in International Marketing Management, University of Leeds
- BBA in International Business, Feng Chia University, Taiwan
Research Interests:
- Mindset’s impact on consumer behavior
- Framing effects (e.g., periodical framing) on decisions
- Pro-social behavior and self-other concern dynamics
Publications & Presentations: Her work appears in journals like Psychology & Marketing and has been presented at conferences such as the American Marketing Association SIG.
Teaching & Support:
- Current courses: Neuromarketing, Perspectives on Marketing, Marketing and Innovation
- Academic support hours: Wed 4–5 PM & Thu 2–4 PM (email required to book)
