Natalie Truong Faust

Natalie Truong Faust is an Assistant Professor of Marketing at NOVA School of Business and Economics in Lisbon, Portugal. She holds a PhD in Marketing from the Norwegian School of Economics (2017), an MSc in International Business (2013) and a BBA in Marketing (2010) from the same institution and National University of Singapore respectively. Her research focuses on consumer behavior, particularly in beauty/aesthetics, exploring implicit attitudes, perceptions, and preferences. She teaches Marketing at both Master and Bachelor levels at NOVA SBE.

• Education:
• PhD in Marketing, Norwegian School of Economics (2017)
• MSc in International Business, Norwegian School of Economics (2013)
• BBA in Marketing, National University of Singapore (2010)

Her work bridges experimental psychology and marketing, analyzing how beauty perceptions influence consumer decisions. Recent publications explore beauty growth mindset's impact on risk-taking, cosmetic consumption drivers, and prosocial behavior linked to aesthetic theories. Her research appears in journals like Journal of Experimental Social Psychology and Psychology of Aesthetics, Creativity, and the Arts.

Dr. Faust has no listed scientific awards but has presented at conferences such as the Association for Consumer Research and European Marketing Academy. She actively contributes to academic discourse through teaching and research without noted grants or labs explicitly detailed in the text.