Irene Consiglio

Irene Consiglio is an Assistant Professor of Marketing at the NOVA School of Business and Economics (NOVA SBE), NOVA University Lisbon, where she teaches consumer behavior and marketing at undergraduate, master's, and Ph.D. levels. She earned her Ph.D. in Marketing from Rotterdam School of Management (RSM), Erasmus University, and was a visiting Ph.D. student at Harvard Business School. Her research is centered on consumer behavior, brand relationships, and the psychological aspects of consumption.

Her research interests include consumer behavior, brand relationships, self-esteem in consumption, social density, and word-of-mouth dynamics. She investigates how emotional and psychological factors such as self-worth and social context influence consumer decisions, brand loyalty, and advertising effectiveness.

The trends in her recent publications reflect a strong focus on the emotional and identity-based dimensions of consumer-brand interactions. Her work spans topics like self-esteem and service switching, brand infidelity, and the impact of crowding on information sharing. These studies combine psychological theory with marketing applications, often published in high-impact journals such as the Journal of Consumer Research and Journal of Consumer Psychology.

Her scientific contributions have been recognized through media coverage in prominent outlets including:

• Scientific American
• National Public Radio (NPR), U.S.
• The Consumerist and other international marketing blogs

Irene Consiglio has supervised marketing internships and theses at both RSM and NOVA SBE. She has also engaged in consulting for branding in both for-profit and non-profit organizations, including museums and associations. While no specific grants are mentioned, her active publication record and media visibility suggest sustained research activity and academic impact.

She is actively involved in the academic community, regularly presenting at major international conferences such as:

• Association for Consumer Research
• European Marketing Academy
• Academy of Marketing Science
• Society for Consumer Psychology