معرفی
Nick Lee is a Professor at Warwick Business School, University of Warwick. His research bridges Marketing, Consumer Neuroscience, and Organizational Theory.
- Key Research Areas:
- Neuromarketing and neuroimaging applications in consumer behavior
- Actor-Network Theory (ANT) in organizational analysis
- Social media's impact on sales and consumer interactions
- Innovation resistance and market failure dynamics
- Notable Publications:
- 2013: Neuromarketing and consumer neuroscience (BMC Neurology)
- 2012: Revolution in sales (Journal of Personal Selling & Sales Management)
- 2009: Consumer resistance to innovation (Journal of Economic Psychology)
- 2007: What is 'neuromarketing'? (International Journal of Market Research)
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