معرفی
Nick Lee is a Professor of Marketing at Warwick Business School and holds Honorary Chairs at Aston Business School and Loughborough Business School. He specializes in sales management, social psychology, cognitive neuroscience, research methodology, and philosophy of Science. His research has garnered multiple awards and over 4,000 citations. He is Editor-in-Chief of the European Journal of Marketing and Associate Editor of the Journal of Personal Selling and Sales Management, while also serving on editorial boards of other journals.
- Education: BCA, BCA (Hons), PhD (institutions unspecified)
His research interests focus on bridging cognitive neuroscience with marketing practices, methodological innovation, and ethical implications of research. He has authored over 80 peer-reviewed articles in journals like Organizational Research Methods and Organization Science, and co-authored books such as 'Doing Business Research' and 'Business Statistics using Excel and SPSS'.
Awards Overview:
- 2016: Honorary Fellow & Director of Research, Association of Professional Sales
- 2017: Honorary Life Fellowship, Academy of Marketing
He advises innovative firms like Datamind and Elephants Don't Forget, and frequently speaks at international conferences. His work has been featured in The Times, Forbes, BBC Radio, and Al Jazeera.
