Mina Tajvidi

Dr. Mina Tajvidi is a Senior Lecturer in Marketing and Co-Director of the MSc Marketing Programme at Queen Mary University of London's School of Business and Management. She is a member of the Marketing Insights & Digital Societies (MINDS) research group and the Department of Marketing. Her research focuses on service marketing, digital strategies, AI applications, and sustainability, with a particular emphasis on ethical AI and value co-creation in social commerce.

Her work has been published in top-tier journals including British Journal of Management, European Journal of Marketing, and Journal of Business Ethics. Notable awards include the Global Women in Marketing Award (2023) and the Best Impact Paper Award (2024). Dr. Tajvidi has secured multiple grants, including £4,000 from Queen Mary's Seed-Corn Fund (2023) and £120,000 from the EU's Accelerate Health Technology Centre (2017–2021).

Her research explores the intersection of AI and marketing ethics, addressing challenges like disinformation and privacy management. She has delivered keynote speeches at global forums, including the Tianjin AI Forum (2023). Dr. Tajvidi is also actively involved in doctoral supervision and editorial roles, serving on the Journal of Business Research board since 2019.

Her teaching philosophy integrates theory, research, and industry practice, emphasizing critical thinking and inclusivity. Courses include AI and Big Data in Marketing and International Marketing.