معرفی
Mina Amrovani is a doctoral researcher at Edinburgh Business School, currently in the final stages of her PhD in business management (marketing). Her supervisors include Prof. Babak Taheri and Prof. Umit Bititci.
- Research Focus
- Tourism marketing
- Consumer journey and service failure
- Performance measurement and management schemes
Mina has a multilingual background and combines industry experience in the travel sector with academic research. Her work aims to enhance business performance in tourism by addressing challenges in creating memorable experiences and managing service failures through effective measurement systems.
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