Ozge Yalinay

Ozge Yalinay is an Assistant Professor in the Edinburgh Business School within the School of Social Sciences at Heriot-Watt University, United Kingdom. She is actively contributing to research in tourism, consumer behavior, and cultural experiences, with a focus on traditional marketplaces and religious tourism in regions such as Turkey and Iran. She is currently accepting PhD students and is engaged in academic collaboration and event organization.

Her research interests center on the intersection of tourism, identity, and social interaction. Key areas include negotiation behavior in bazaars, the role of serious leisure in travel, authenticity in cultural consumption, and the emotional dimensions of religious tourism. She investigates how destination image, servicescape design, and social orientation influence tourist experiences and word-of-mouth recommendations.

The analysis of her recent publications reveals a strong thematic focus on experiential and behavioral aspects of tourism. Her work spans religious and secular contexts, emphasizing hedonistic elements in pilgrimage, the psychology of bargaining, and the creation of memorable cultural experiences. She frequently employs qualitative and quantitative methods, including structural equation modeling, to explore complex consumer dynamics in heritage settings.

Scientific Awards:

• Prize for 'The Traditional Marketplace: Serious leisure and recommending authentic travel' (2018)

Ozge Yalinay has been involved in significant collaborative research projects, particularly with scholars such as Baxter, Curran, Gannon, and Taheri. She has co-organized academic events, including the 21st International Research Colloquium of the Academy of Marketing Arts Heritage and Non-Profit Special Interest Group in 2024. While specific grant details are not mentioned, her consistent publication output and award recognition suggest active research funding and institutional support.

She is also involved in academic service, including organizing international research colloquia, which indicates leadership in her scholarly community. Her work contributes to UN Sustainable Development Goals related to sustainable tourism and cultural preservation.