Sean Lochrie

Dr. Sean Lochrie is an Associate Professor of Marketing at the Edinburgh Business School, Heriot-Watt University Dubai Campus. He also serves as the Deputy Associate Executive Dean (Education & Student Life) and coordinates the Undergraduate Honours Year Dissertation program. His research focuses on tourism, leisure, and cultural heritage management, with particular interest in sustainable development, authenticity in travel experiences, and cross-cultural marketing. Key contributions include studies on Iran's Kandovan Troglodyte Village, religious tourism hedonism, and host sincerity in hospitality contexts.

Lochrie holds leadership roles in university committees such as the Learning and Teaching Strategy Committee and the School Studies Committee. He actively contributes to academic discourse through over 15 peer-reviewed publications and three awarded papers, including the 'Best Overall Paper' (2014) and 'Global Values Champion' (2021). His teaching spans undergraduate and postgraduate courses in marketing research and leisure management.

Research collaborations include projects on Tabriz bazaar negotiation dynamics, Umrah pilgrimage marketing, and World Heritage Site management strategies in the UK. His work aligns with UN Sustainable Development Goals, emphasizing environmental conservation and cultural preservation in tourism contexts.