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Professor Nick Hajli is a Professor of Digital Strategy and Head of the International Business, Strategy and Innovation group at Loughborough Business School, Loughborough University. He holds a PhD in Management from Birkbeck, University of London, and previously contributed to Newcastle University and Swansea University. His research focuses on AI strategy, social commerce, big data analytics, and ethical technology applications. With over 100 publications, he has been recognized globally as a top 2% scientist (Stanford) and highly cited author (Elsevier). He has led significant grants including the £738,883 'Accelerate: Health Technology Centre – Innovation Management' project. His work spans innovation ecosystems, consumer behavior, and organizational leadership, with a strong emphasis on digital transformation and ethical implications of emerging technologies.
Research interests include leveraging big data for innovation, AI ethics, and social commerce frameworks. He has pioneered studies on consumer engagement in virtual communities and the role of technology in healthcare. Key grants include projects on NHS commercialization in Wales (£27,500) and pedagogical frameworks for the Bevan Commission (£105,000). Awards highlight his global impact in strategic management and digital innovation.
Professor Hajli is a sought-after keynote speaker, addressing topics like AI risks and disinformation at forums such as the Tianjin AI Forum (2023) and IADIS Information Systems Conference (2022). His advisory work and grants emphasize practical applications of digital strategies in both business and healthcare sectors.
