معرفی
Melissa 'Michelle' Smith is an Associate Professor of Sport Management and Chair of the Management and Marketing Department at Asbury University's Dayton School of Business. She teaches undergraduate and MBA courses including Sport Marketing, Event Management, Facility Management, and Sport Law. Her career spans 26 years in academia, preceded by corporate sport industry experience with NCAA Final Four events.
Education:
- M.S. in Sport Management, University of Kentucky
- B.S. in Marketing, Middle Tennessee State University
Research Interests: Focuses on practical applications of sport management principles through courses like leadership in sport and NCAA compliance. Advocates for student internships and career readiness in sports administration roles such as athletic directorships, event operations, and sports communications.
Advising & Grants: Advises students pursuing careers in NCAA conferences (SEC/ACC), stadium operations, and sports facilities. No specific grants mentioned but emphasizes industry partnerships through curriculum design.
Labs/Teams: Oversees Management and Marketing Department operations including curriculum development and program accreditation efforts.
