Michael von Massow

Michael von Massow is an Associate Professor at the University of Guelph, affiliated with the Ontario Agricultural College's Department of Food, Agricultural and Resource Economics. His research focuses on two core areas: (1) evolving food value chains emphasizing consumer-driven demand for non-physical attributes (e.g., sustainability, ethics) and (2) revenue management strategies in services industries, particularly hospitality and grocery sectors. He explores pricing dynamics, customer feedback loops, and long-term revenue optimization.

Key research themes include food waste reduction, agri-food trade policies, and consumer behavior analysis. His work bridges theoretical economic frameworks with practical industry applications, addressing challenges such as supply chain resilience, sustainable practices, and crisis management in food systems. Notable contributions include studies on household food waste interventions, pandemic impacts on food behavior, and economic evaluations of disease management in livestock.

Dr. von Massow collaborates with industry stakeholders to develop actionable strategies for businesses and policymakers. His interdisciplinary approach integrates economics, environmental science, and behavioral studies. Awards and grants are not explicitly listed in the provided text, but his extensive publication record reflects ongoing engagement with critical issues in agri-food systems and service management.