معرفی
John Cranfield is an Associate Dean (External Relations) and Professor in the Department of Food, Agricultural and Resource Economics at the Ontario Agricultural College (University of Guelph). He holds a PhD from Purdue University and undergraduate/master’s degrees from the University of Guelph. His research focuses on consumer behavior and demand analysis in food systems, including studies on food traceability, country-of-origin labeling, and the economic impacts of food safety concerns like BSE (mad cow disease). He has also explored topics such as ethnic food markets, long-term BMI trends in settler societies, and the economic implications of animal welfare standards in poultry production.
Education:
- Bachelor's and Master's in Agricultural Economics, University of Guelph
- PhD in Agricultural Economics, Purdue University
Research Interests:
- Consumer decision-making in food purchasing
- Impact of information on market choices (e.g., labeling, certifications)
- Economic analysis of agricultural policies and trade regulations
- Historical trends in nutrition and body metrics
- Ethics in food production and animal welfare
His work frequently bridges economic theory with applied policy analysis, addressing issues such as food safety perceptions, trade barriers, and the valuation of ethical production practices. Recent studies highlight trends in consumer preferences for traceable food products and the economic consequences of climate stress on livestock systems.
Grant and Industry Collaboration: Cranfield collaborates with industry stakeholders on projects funded through agricultural commodity boards and government initiatives, focusing on maximizing returns from research and marketing investments. His research has informed policy debates on labeling requirements and food safety protocols.
Labs/Teams: He contributes to interdisciplinary teams at the University of Guelph’s Food, Agricultural Resource Economics (FARE) research group, evidenced by publications in FARE Share newsletters.
