معرفی
Prof. Dr. Metin Işık is a distinguished Professor at Sakarya University's Faculty of Communication, Department of Public Relations and Advertising. With a career spanning over 25 years, he has held academic positions at several prominent Turkish universities including Yalova University, Inonu University, and Erciyes University. His academic journey began as a Research Assistant at Selcuk University and progressed through Assistant Professor and Associate Professor ranks before achieving full Professor status.
His educational background includes a Doctorate in Advertising and Promotion from Selcuk University's Institute of Social Sciences (1998-2002), a Master's in Journalism from Gazi University's Institute of Social Sciences (1995-1998), and a Bachelor's degree in Public Relations and Publicity from Gazi University's Faculty of Communication (1990-1994).
- Doctorate: Selcuk University, Institute of Social Sciences/Advertising and Promotion (1998-2002)
- Master's: Gazi University, Institute of Social Sciences/Journalism (1995-1998)
- Bachelor's: Gazi University, Faculty of Communication/Department of Public Relations and Publicity (1990-1994)
Prof. Işık's research interests center around public relations theory, digital communication, political communication, and city branding. His work explores the intersection of traditional communication practices with emerging digital platforms, examining how organizations and cities can effectively manage their reputation in the digital age. He has made significant contributions to understanding body language in business settings and the role of communication in political campaigns.
His extensive publication record reveals a consistent focus on communication theory and practice, with recent work emphasizing digital transformation in media and public relations. His research demonstrates strong interdisciplinary connections between communication studies, political science, and sociology, particularly examining how communication strategies influence public perception and organizational success. The analysis of his 15 most recent publications shows a clear evolution toward digital communication topics, reflecting broader trends in the field.
Prof. Işık has supervised numerous master's theses throughout his career, mentoring the next generation of communication professionals. His teaching portfolio includes courses such as Health Communication, Body Language in Business Life, Political Communication Campaigns, and Critical Communication Theories, demonstrating his comprehensive expertise across multiple communication subfields.
He has also been actively involved in various academic service roles, including editorial board memberships and conference organization. His professional activities extend beyond academia through numerous consulting engagements with government institutions, healthcare organizations, and private sector companies seeking expertise in communication strategy and public relations.
