معرفی
Meredith E. David is an Associate Professor of Marketing in the Foster Business and Innovation school at Baylor University, where she conducts research on consumer behavior, marketing strategy, and strategic management. Her interdisciplinary work bridges psychology and marketing, with a focus on how interpersonal dynamics and digital habits influence consumer decisions.
- PhD in Marketing, University of South Carolina (2013)
- MBA, Wake Forest University (2008)
- BSBA in Marketing, University of South Carolina (2006)
Her research interests include consumer attitudes and decision-making, smartphone use and social media's impact on well-being, interpersonal attachment styles in marketing contexts, and strategic planning. She explores how digital behaviors like phubbing affect relationships and how emotional and psychological factors shape consumer preferences and advertising responses.
Her recent publications reveal a strong trend in integrating psychological theories—particularly attachment theory and social exclusion—into marketing science. She frequently publishes in top-tier journals such as Journal of Advertising, Psychology & Marketing, and Journal of Social and Personal Relationships, often examining how technology mediates human interaction and consumer choices. A recurring theme is the intersection of personal relationships and consumer behavior, especially in digital environments.
Meredith David is a coauthor of Pearson’s globally adopted Strategic Management textbook (17th and 18th editions), used by over 500 institutions. This collaboration with Fred R. David and Forest David has significantly influenced both academic and corporate strategic planning education. Her work has been featured in major media outlets including ABC News, CNN, TIME Magazine, Wall Street Journal, and Washington Post, highlighting the public relevance of her research.
She is actively involved in pedagogical innovation, providing tools such as the free Excel Student Template for strategic analysis and contributing to Pearson MyLab resources. While no formal advisees are listed, her leadership in curriculum development and case-based learning suggests a strong mentoring role. She also contributes to academic-practice integration through her textbook’s application in real-world business strategy.
Meredith David is affiliated with the David Strategic Management team, which maintains the author website www.strategyclub.com, offering teaching aids, videos, and updates. This collaborative platform supports global instructors and students in mastering strategic management concepts.
