معرفی
Gloria Penn Thomas is a Professor at the Zicklin School of Business, Baruch College, CUNY. Her research focuses on relationship marketing, trust and commitment, relational communication, and conversational memory. She holds a PhD in Marketing from Temple University and a BA in Mathematics and Art History from Wellesley College.
- PhD, Marketing, Temple University
- BA, Mathematics / Art History, Wellesley College
Her research spans marketing strategy, consumer behavior, and interpersonal communication, with a particular emphasis on how relational dynamics influence business outcomes. Recent work explores temporal decision-making and multichannel strategic alignment.
Thomas has authored multiple influential articles in journals such as Psychology and Marketing Journal, Journal of Marketing, and Journal of Consumer Research. Her publications address topics like behavioral economics, innovation forecasting, and nonverbal advertising cues.
- Honorary Fellow of the Foreign Policy Association (2024)
- Inducted as Honorary Member of Phi Eta Sigma (2014)
- Best Teacher in the Marketing Department, Zicklin (2009)
She has served on numerous academic committees, including the Zicklin Undergraduate Honors Program and the Graduate Curriculum Committee. Her book Personal Selling: An Interpersonal Approach (1991) remains a key reference in the field.
