Mercedes Sheen

Dr. Mercedes Sheen is an Associate Professor at the Department of Psychology within the School of Social Sciences at Heriot-Watt University. Since joining in 2019, she has served as Academic Head of Psychology in Dubai. She holds a PhD from the University of Canterbury, New Zealand, where her research on false memories led to the coining of 'disputed memories' arising from twin memory conflicts. Her current research focuses on social cognition, particularly facial attractiveness perception influenced by cultural and religious factors like the hijab.

Her academic contributions span cognitive psychology, social perception, and educational technology. Notable studies include exploring mental health stigma among Arab and South Asian communities, implicit associations in Arabic numerals, and the effectiveness of online discussion boards in health psychology education. She has been recognized with the 2023 Academic Community Award and Student Voice Award for her impactful teaching and community engagement.

Research collaborations include multi-cultural studies on gendered perceptions and typographic influences. Her work intersects with UN Sustainable Development Goals related to quality education and reduced inequalities through culturally responsive mental health and education practices.