Melise Panetta

Melise Panetta serves as a Lecturer in the Marketing Department at the Lazaridis School of Business and Economics, Wilfrid Laurier University, where she teaches undergraduate marketing courses and maintains regular student office hours in LH2011.

Her research program investigates critical modern market dynamics through three focused lenses:

• Canadian Response to Tarrif Threats: Buy Canadian
• AI Impact on Job Market
• Gen Z Cohort Trends

This triad of research interests demonstrates her commitment to analyzing policy responses, technological disruption, and generational consumer behavior within contemporary economic landscapes.