معرفی
Matthew Alexander is a Reader in the Department of Marketing at the University of Strathclyde since 2009. He specializes in customer engagement, service research, and sustainable practices. His work bridges academia and industry, focusing on how engagement behaviors influence markets and institutions. Notable projects include collaborations with ScotRail and Glasgow Life on ancestral tourism and sustainability initiatives.
Education:
- PhD in Marketing (University of Strathclyde, 2012)
- MPhil in Hospitality Management (University of Strathclyde, 2007)
- Bachelor of Arts (University of Strathclyde, 1997)
Research Interests: Engagement dynamics, service ecosystems, ancestral tourism, and sustainable consumption practices. Current projects explore food waste, rewilding, and AI-driven customer experiences in tourism.
Awards:
- Emerald Citation of Excellence Award (2017)
- Best Paper in Track (Journal of Service Research, 2014)
Teaching & Grants: Award-winning educator with expertise in international marketing. Principal Investigator for AHRC projects totaling £57,597, including ancestral tourism research. External examiner for multiple universities.
Labs/Teams: Collaborates with interdisciplinary teams on sustainability and community engagement, leading projects like 'Beavering away: Nature Restoration and the Community.'
