معرفی
Dr. Matilde Lucheschi is an Assistant Professor in Marketing (Strategy and Marketing) at the University of Sussex Business School. Her research focuses on prosocial behavior, particularly morality in charitable giving and societal challenges like gender equality. She holds a PhD in Marketing from City University London and prior degrees from Bocconi University. Her work bridges behavioral science and marketing strategy to inform social impact.
**Education:**
- BSc in Management and Economics for Arts, Culture and Communication (Bocconi University, 2008-2011)
- MSc in Marketing Management (Bocconi University, 2011-2014)
- PhD in Management (Marketing) (City University London, 2016-2022)
**Research Interests:** Explores how individuals and organizations can maximize social impact through giving and policy. Key areas include:
- Morality and sustainable charitable giving
- Social change mechanisms (e.g., gender stereotypes)
- Consumer well-being and ethical decision-making
**Grants & Collaborations:** Currently leads a grant exploring university spin-offs' B2B product advantages (2024-2025). Co-authored studies presented at SCP, ACR, and La Londe conferences. Engaged in journal reviewing for Journal of Advertising, Psychology and Marketing, and others.
**Teaching:** Teaches Marketing Management, Consumer Behaviour, and International Marketing at both undergraduate and postgraduate levels.
**Impact Activities:** Organized the 'Wellbeing@Sussex' conference and contributed to refugee support initiatives through entrepreneurship programs.
