معرفی
Matia Torbarina is an Assistant Professor at the Faculty of Economics (EFRI) of the University of Rijeka. Their academic work focuses on marketing strategies across non-profit organizations, consumer behavior analysis, and digital marketing innovation. They hold a PhD and teach courses such as Marketing of Non-Profit Organizations, Consumer Behavior, B2B Marketing, and Digital Marketing. Their teaching emphasizes market research methodologies, ethical marketing practices, and value creation in dynamic business environments.
- Education: PhD (specific field unspecified)
Research interests include strategic marketing in non-profit sectors, B2B relationship management, and leveraging digital tools for value delivery. They have designed curricula addressing contemporary challenges in market analysis, consumer psychology, and integrative marketing communication. No scientific awards or recent publications are explicitly listed in the provided texts.
Advising and grant activities are not detailed, but their courses highlight expertise in CRM, market segmentation, and ethical considerations in global marketing contexts. No specific lab affiliations or teams are mentioned.
