Jana Pliško

Jana Pliško is an Assistant Professor at the Faculty of Economics and Business, University of Rijeka. She teaches undergraduate courses including Marketing, Consumer Behavior, and Nonprofit Marketing, covering topics such as market analysis, value creation, consumer decision-making processes, and nonprofit strategy. At the graduate level, she instructs on International Marketing, Digital Marketing, B2B Marketing, and Market Value Creation, addressing contemporary themes like digital transformation, cross-cultural strategies, and entrepreneurial marketing.

Her research interests focus extensively on:

• Consumer psychology and cultural influences on buying behavior
• Digital marketing strategies and social media dynamics
• Gender studies in marketing contexts
• Nonprofit organizational management
• International market expansion techniques
• Value co-creation methodologies

She also teaches specialized English-language courses on Consumer Culture and Gender & Marketing, examining digital communities, ethical consumption, and identity politics.