معرفی
Dr. Marwa Tourky is an Associate Professor of Marketing and Brand Management at Cranfield School of Management, Cranfield University, UK. Previously, she served as a Senior Lecturer at Exeter University Business School. Her research focuses on Corporate Brand, Identity, and Reputation Management, Integrated Marketing Communications (IMC), and Corporate Social Responsibility (CSR), with particular attention to cultural dynamics in the Middle East.
- PhD in Marketing from Hull University Business School
- MRes (Distinction) and BSc (Hons) in Marketing
Dr. Tourky’s recent publications explore cutting-edge topics such as:
- AI service failure impact on hospitality management
- Integrating CSR with corporate identity for sustainable branding
- Relational energy in leader-employee interactions
- Cultural differences in informal networks (guanxi vs. wasta)
- Value alignment for organizational reputation
She has been recognized with the Fellow of the Higher Education Academy (FHEA) and actively contributes to academic events as Co-Chair of the 23rd International Conference in Corporate and Marketing Communications. Her research is funded by prestigious grants including ESRC and HEFCE.
Dr. Tourky supervises PhD students in areas such as:
- Mengqi Zhong – Corporate reputation in social enterprises
- Mohamed Adel – Brand experience and corporate reputation in hotels
Her work has significant research impact through collaborations with institutions like Devon and Cornwall Police and Southwestern University of Finance and Economics.
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