معرفی
Dr. Ahmed Shaalan is an Associate Professor in Marketing at Birmingham University and a Visiting Fellow at Cranfield School of Management. His academic journey began at Hull University Business School, where he earned both his PhD and Master's degree. Dr. Shaalan is renowned for his work on relationship marketing, Social Networks (including Chinese guanxi and Arab wasta), and corporate branding in the Middle East and 17 countries.
- Education: PhD & Master's from Hull University Business School
- Current Affiliations: Birmingham University, Cranfield University
His research examines how SMEs and tourism sectors leverage relationship marketing across cultures. He applies mixed methods (SPSS, SEM, Nvivo) and has secured funding from the GU8 Consortium for collaborative work in China. Recent publications in top journals like Journal of Business Ethics and Tourism Management reflect his focus on global marketing challenges.
Key contributions include:
- Pioneering guanxi-type relationships framework in non-Chinese contexts
- Editorial roles at journals like Journal of Marketing Communications
- Guest lectures at University of York, Xiamen University, and University of Hull
