Martin Klaffke

Prof. Dr. Martin Klaffke is a tenured Professor of Business Administration at Berlin University of Applied Sciences (HTW Berlin), specializing in Human Resources and Organization. His research explores Strategic HRM, Organizational Behavior, and New Ways of Working, with a focus on social sustainability, generational diversity, and cultural transformation. He has held visiting positions at institutions like UC Berkeley, University of Technology Sydney, and Tongji University Shanghai, and served as Managing Director at the Hamburg Institute of Change Management (2006–2013).

Research Focus

• Generational Diversity: Investigates workforce dynamics across generations (Baby Boomers, Millennials, Gen Z) in Germany, UAE, and the U.S., emphasizing leadership strategies and sustainable engagement.
• New Work Paradigms: Analyzes the design of agile workplaces, including Silicon Valley practices and VUCA world adaptations, through multi-space office concepts.
• Social Sustainability: Explores HR practices that integrate diversity, inclusion, and employee health, particularly in emerging economies like Laos.
• Change Management: Develops frameworks like "4C Change" (collaboration with Roland Berger) and participatory approaches for organizational transitions.

Academic Contributions

His recent publications address agile work environments, generational leadership, and employee mobilization. Collaborative works with Springer Nature and IGI Global highlight practical insights from Germany, Silicon Valley, and Southeast Asia. Research projects include "Managing Generational Diversity" (UAE, 2018–2020) and "Office & Workplace of the Future" (HTW Berlin, 2014–2017).