معرفی
Magdalena Heynicke, M.Sc. is a doctoral candidate and research associate at the Chair of Marketing & Customer Insight within the Business School of the University of Hamburg since November 1, 2024. Her work bridges academic research with practical applications in digital marketing and customer behavior.
- Education:
- Bachelor's in Psychology, Technical University of Dresden
- Master's in Management, NOVA School of Business and Economics, Lisbon
- CEMS Master in International Management, NOVA Lisbon & NUS Singapore
Research Interests: Magdalena specializes in customer perception and decision-making, particularly in the context of generative AI. Her current research also explores political communication and interactive marketing. Previously, she contributed to studies on Perceiver Effects in psychology.
Professional Experience: Prior to her academic role, she gained two years of experience as a strategy consultant focusing on digital marketing and business growth, applying her psychological expertise to real-world challenges.
- Team Affiliation:
- Colleagues at the Chair include Prof. Dr. Mark Heitmann, Julia Rosada, Maximilian Witte, Tijmen Jansen, Claus Hegmann-Napp, and Robin Frasch.
