معرفی
Claus Hegmann-Napp is a research associate and doctoral candidate at the Chair of Marketing & Customer Insight within the University of Hamburg Business School since October 2023. His work bridges industrial engineering with energy/information technology and marketing, focusing on machine learning (ML) models applied to unstructured data in business contexts. Prior to this, he developed an AI-based chat system for customer support during his master's thesis.
Research Interests:
- Application of ML/AI in marketing and customer insight
- Technical operations management
- Automated data analysis systems
- Integration of energy and information technology into business frameworks
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