معرفی
Dr. Shasha Lu is an Associate Professor in Marketing at the Cambridge Judge Business School, University of Cambridge. Her research focuses on artificial empathy, digital marketing, and unstructured data analytics in business contexts, leveraging advanced machine learning techniques to enhance customer insights and business practices.
Key research areas include:
- Development of AV analytics frameworks for understanding consumer behavior
- Creative privacy-preserving visual technologies like the contour-as-face method
- Innovative garment recommendation systems using video analytics
Her work intersects marketing strategy with AI applications, addressing challenges in modern data-rich business environments.
Contact: s.lu@jbs.cam.ac.uk | Phone: +44 (0)1223 748823
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