معرفی
Azar Shahgholian is an Assistant Professor of Information Systems at Alliance Manchester Business School, University of Manchester, where she also earned her PhD in Business and Management. She holds MSc and BSc degrees in Software Engineering. Her research integrates behavioural information systems, business analytics, and digital transformation, with a focus on human–technology interaction and societal impacts of digitalisation.
Education:
- PhD in Business and Management, Alliance Manchester Business School
- MSc in Software Engineering
- BSc in Software Engineering
Research Interests:
Azar’s work is inherently interdisciplinary, combining business analytics, machine learning, and behavioural information systems. She investigates how digital technologies shape individual and organisational behaviours, applying advanced analytics to operations management, customer experience, and sustainability challenges. Her projects often involve collaboration with SMEs and regional stakeholders, translating technical insights into practical business solutions.
Research Output Trends:
Her recent publications span operations management, text mining, causal inference, and natural language processing. A clear trend is the fusion of big-data techniques with qualitative research methods, such as grounded theory, to extract actionable insights from unstructured textual data. Cross-domain applications—from hospitality reviews to financial markets—demonstrate the versatility of her analytical frameworks.
Teaching & Curriculum Development:
Azar has designed and delivered interdisciplinary curricula covering information systems, digital business, and sustainability across BSc, MSc, MBA, and Executive Education programmes, embedding UN Sustainable Development Goals into her teaching philosophy.
Affiliations:
- Digital Futures Institute
- Institute for Data Science and AI
PhD Supervision:
She is currently accepting doctoral candidates interested in behavioural IS, digital transformation, and data-driven business analytics.
