معرفی
Lynn Dailey is a Professor in the Department of Business at Capital University's College of Business, where she has held the George Moor Endowed Chair in Business and Economics since 2008. She teaches in both the MBA and undergraduate programs, with courses including Marketing Management, Consumer Behavior, and Marketing Consulting. Her work bridges academic theory and practical application through extensive client-based projects.
Educational Background:
- Ph.D. in Business Administration, University of Kentucky
- Master of Business Administration, Ohio University
- Bachelor of Science in Business Economics, The Ohio State University
Dr. Dailey's research focuses on marketing, consumer behavior, and strategic planning, particularly examining product return policies, consumer reactance, and the ethical dimensions of retail practices. She explores how restrictive policies influence consumer responses and how businesses can design strategies that balance profitability with customer satisfaction. Her work also extends to marketing MBA programs, emphasizing flexibility and student needs.
Her recent publications show a consistent trend in consumer behavior research, especially in retail contexts, with a strong emphasis on empirical studies and practical implications. She frequently collaborates with industry partners and integrates real-world data into her scholarship.
Scientific Awards:
- Faculty Scholar Award (top research award at Capital University)
- Cotterman Advising Award (top advising honor)
- Best Paper in Track Award (2012, Association of Collegiate Marketing Educators)
Dr. Dailey has mentored over 90 experiential learning projects with central Ohio organizations, including COSI, the American Heart Association, Columbus Metropolitan Library, and government agencies. She has secured consulting engagements with major national clients like Grange Insurance, EXPRESS, and OCLC, as well as numerous small businesses and nonprofits. These projects serve as both teaching tools and applied research initiatives.
She leads initiatives connecting academic programs with community and corporate partners, enhancing student learning while building institutional reputation. Her work in business consulting spans over 24 years and includes training and strategic planning for diverse sectors.
