معرفی
Liyang Zhou is an Assistant Professor in the Marketing Department at Bocconi University since 2024. Previously, he served as a Postdoctoral Researcher at Bocconi University.
Education & Professional Background: Postdoctoral Researcher at Bocconi University (prior to 2024).
Research Focus: Examines sustainability-related consumer behavior, including how environmental regulations, public events, data analytics, and societal trends shape consumer decisions. Specializes in understanding mechanisms linking high-profile actions to shifts in responsible consumption attitudes.
Teaching: Teaches the module DATA & ANALYTICS FOR STRATEGIC MARKETING DECISIONS in the STRATEGIC MARKETING AND ANALYTICS course (code 20838).
Awards/Grants: No specific awards or grants mentioned in the provided information.
