معرفی
Deborah Carolina Raccagni is a Lecturer in the Marketing Department at Bocconi University and Affiliate Lecturer at SDA Bocconi School of Management, where she serves as Program Director for the Diploma Program in Major Event Management in Qatar. She holds a PhD in Business Administration and Management from Bocconi University and is a Visiting Scholar at UCLA. Additionally, she has served as an Adjunct Professor of Marketing at Franklin College University in Lugano, Switzerland. Currently, she is Assistant Director of the Master of Science in Marketing Management. Her academic roles span teaching, program leadership, and visiting scholar collaborations.
Education:
- PhD in Business Administration and Management, Bocconi University
Research Interests: Her work focuses on event management, innovation, and digital technologies' impact on value creation. Key areas include content management, e-commerce omnichannel strategies, and experiential marketing. She explores how social media and new media reshape event strategies and consumer engagement.
Teaching: She teaches courses such as Event and Mega Event Management, E-Commerce, Digital Marketing Lab, Strategic Marketing Analytics, and B2B Marketing. Her courses emphasize practical applications in digital transformation and event legacy creation.
Awards: No specific scientific awards mentioned in the provided texts.
Advising & Grants: While no specific grants or advising roles are detailed, her program directorship and curriculum design roles highlight her leadership in marketing education and event management training programs.
