معرفی
Dr Yuanyuan Zhou is an Assistant Lecturer in Management (Digital Marketing) at Queen Margaret University's Business School. She holds an MSc in International Strategic Marketing from the University of Glasgow and a PhD in Marketing from the University of Strathclyde, focusing on behavioral interventions in green consumption.
Her research explores consumer decision-making, sustainability marketing, and the impact of perceived norms on eco-friendly choices. As an experimental researcher, she aims to develop practical marketing strategies that enhance consumer wellbeing.
She previously tutored multidisciplinary courses at the University of Strathclyde and holds affiliations with the Higher Education Academy, British Academy of Management, and UN Behavioural Science Group.
Yuanyuan Zhou در سایتهای دیگر
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