معرفی
Mi Zhou is an Assistant Professor of Information Systems at UBC's Sauder School of Business. She holds a BA from Beijing University of Posts and Telecommunications, MS from Tsinghua University, and PhD from Carnegie Mellon University (2020).
Research Focus: Uses machine learning and unstructured data analytics to study digital markets, online education, and omnichannel consumer behavior. Current projects examine AI-generated content effects and video analytics in learning environments.
Key Publications: Published in Information Systems Research, Journal of Marketing Research, and Production and Operations Management on topics including video courseware consumption, omnichannel banking, and email advertising effectiveness.
Honors: Winner of SSHRC grants, William W. Cooper Dissertation Award, and multiple best paper recognitions.
Teaching: Develops courses in Business Programming and Analytics for BCom and PMBA students, emphasizing Python applications.
