معرفی
Chen Zhou is the Business Partnership Foundation Dean’s Fellow and Associate Professor of Marketing at the Darla Moore School of Business, University of South Carolina. She teaches graduate-level Marketing Analytics and undergraduate Marketing Research. Her prior teaching roles include Pennsylvania State University and Erasmus University Rotterdam.
Dr. Zhou holds a Ph.D. in Marketing from Pennsylvania State University (2013), an M.Phil. in Marketing from City University of Hong Kong (2008), and a B.A. in English Literature from Tsinghua University (2006).
Her research focuses on applying quantitative methods to study managerial decisions in service sectors, particularly organizational relationship management and its performance impacts. Key interests include service competition, marketing-operations interfaces, and digital strategies. Her work appears in leading journals like Journal of Marketing and Manufacturing & Service Operations Management.
Recent articles explore topics such as marketing-sales conflict management, crowdfunding in education, and airline industry service reliability. Her research emphasizes practical managerial implications in competitive service environments.
