Cem Ozturk

Cem Öztürk (pronounced "Gem") is a tenured Associate Professor of Marketing and Moore Distinguished Fellow at the Darla Moore School of Business, University of South Carolina. Previously, he served as an Assistant Professor at Georgia Institute of Technology’s Scheller College of Business.

• Ph.D. in Marketing, Emory University (2012)
• M.S. in Industrial Engineering, Koç University (2006)
• B.S. in Industrial Engineering, Galatasaray University (2004)

His research focuses on empirical quantitative marketing, with two primary streams: marketing & public policy and channels & competition. He investigates issues like environmental sustainability (e.g., electric vehicle adoption), social sustainability (racial and gender disparities in auto financing), competitive spillovers, pricing, and digital marketing. Methodologically, he employs causal inference, structural econometric models, spatial econometrics, and optimization algorithms.

Recent publications span environmental sustainability, consumer behavior, and competitive strategy, with featured work in Marketing Science, Management Science, and Production and Operations Management. His 2024 Marketing Science paper on gender/racial disparities in auto financing received INFORMS press coverage and Chicago Booth publicity.

• Moore Distinguished Fellow (2025–Present)
• Alfred G. Smith, Jr. Teaching Award (2025)
• MSBA Best Elective Professor (2025)
• Poets & Quants “World’s Best 40 Under 40 MBA Professors” (2019)
• Multiple teaching awards at Georgia Tech and University of South Carolina

As a primary advisor to Ph.D. students Cheng He, Chris Gu, and Jorge Silva-Risso, he contributes to doctoral education. He also served as Principal Investigator for Moore School Research Grants ($5,000 in 2025; $6,500 in 2022) and engages in interdisciplinary collaborations across marketing, economics, and operations management.