Tracey A. Swartz

Tracey A. Swartz is an Assistant Professor in the Department of Marketing at the Scheller College of Business, Georgia Institute of Technology. She joined in June 2018 and holds a PhD from the Darla Moore School of Business at the University of South Carolina. Her academic background includes multiple degrees from the University of South Florida: BS in Business, MS in Marketing, MS in Finance, and MBA.

Education:

• Ph.D., University of South Carolina, Darla Moore School of Business
• Master of Science in Finance, University of South Florida
• Master of Business Administration, University of South Florida
• Master of Science in Marketing, University of South Florida
• Bachelor of Science in Business (Marketing and Economics), University of South Florida

Dr. Swartz's research lies at the intersection of marketing strategy and organizational leadership, with a focus on the impact of Chief Marketing Officers (CMOs) on firm performance. Her work explores empirical models of marketing effectiveness, product quality, new product development, and social media dynamics. She applies upper echelons theory to understand how executive characteristics influence marketing outcomes. Her research integrates business-to-business marketing, digital engagement, and interdepartmental alignment, particularly between marketing and finance.

Analysis of her recent publications reveals a strong emphasis on leadership in marketing, particularly the strategic role of CMOs. Her work combines empirical analysis with practical implications for executive succession, innovation, and digital transformation. Themes across her articles include organizational performance, executive decision-making, and the measurement of marketing impact in digital environments.

Scientific Awards and Honors:

• Best Overall Conference Paper, AMA Summer 2016
• Best Paper in 'Marketing Strategy, Innovation, and New Products' track, AMA Summer 2016
• William O. Bearden Doctoral Student Research Award, Southeast Marketing Symposium 2016
• Best Paper in 'Business to Business and Inter-Organizational Issues in Marketing' track, AMA Summer 2015
• Charles Coker Graduate Fellowship (2017)
• AMA-Sheth Foundation Doctoral Consortium Fellow (2017)

Dr. Swartz has secured research funding from the Center for Executive Succession and the SPARC program at the University of South Carolina. Her prior role as Principal Investigator on a $1 million U.S. Department of Commerce grant highlights her experience in managing large-scale research initiatives focused on technology incubation and regional economic development. She has advised on policy and innovation programs, bridging academic research with public and private sector applications. While no formal students are listed, her mentorship likely extends through doctoral consortia and research collaborations.

Her research connects with industry practice through executive education and policy engagement, particularly in technology commercialization and marketing leadership. She has not been associated with a named lab or research center at Georgia Tech, but her work is closely tied to executive and organizational research initiatives.