Linyun W. Yang

Linyun W. Yang is an Assistant Professor of Marketing at the Darla Moore School of Business, University of South Carolina. She holds a Ph.D. in Marketing from Duke University (2010) and a B.S. in Biopsychology and Cognitive Sciences from the University of Michigan (2005).

Her research focuses on how observable characteristics (e.g., gender, race, size) influence consumer perceptions of people, brands, and products. She examines consumer reactions to market diversification efforts and how brand traits like size and gender associations shape preferences. Her work appears in top journals such as the Journal of Consumer Research and Journal of Consumer Psychology.

Teaching responsibilities include consumer behavior for MBA and undergraduate students, as well as global marketing and marketing strategy at the graduate and undergraduate levels.

Linyun advises students in the Marketing Ph.D. program and has no listed grants or scientific awards. No dedicated lab or team affiliations are mentioned.