Lilian Barton

Lilian Barton is a part-time Lecturer in the Department of Marketing, International Business and Tourism at Manchester Metropolitan University's Manchester Business School. She has over 13 years of teaching experience across Marketing, Business, Entrepreneurship, and Sustainability programs. Previously, she served as Programme Leader for BA (Hons) Marketing and BA (Hons) Food Business Entrepreneurship. Her professional background includes 25+ years in marketing roles across commercial, public, government, and nonprofit sectors, with expertise in strategy, PR, digital marketing, and construction industry insights.

Her current teaching roles include Unit Leader for L4 Responsible Marketer and PG Marketing Communications L7, alongside supervising research projects and serving as a personal tutor. She also teaches Consumer Behaviour, Tourism Marketing Communications, and Consumer Psychology. Barton is a Carbon Literacy Champion for the faculty and has supervised research in areas such as Marketing Communications, Digital User Experience, and Environmental Issues in Marketing.

No specific scientific awards or grants are listed in her profile. Her contributions focus on bridging theoretical and practical marketing applications, informed by her extensive industry experience.