Gemma Johnstone

Gemma Johnstone is a Senior Lecturer and Programme Leader for the BA (Hons) Fashion Promotion at the Manchester Fashion Institute, Manchester Metropolitan University. With 13 years of experience in academia, she focuses on business-oriented teaching and research in fashion marketing, visual communication, and consumer behavior. Her industry background includes 15 years in retail management, buying, and trend research.

Education:

• PGCAP (With Merit), Manchester Metropolitan University (2013)
• MA (with merit) Design (Fashion Marketing specialism), University of Leeds (2009)
• BA (Hons) Retail Management, Leeds Metropolitan University (2003)

Research Interests: Sustainability (e.g., the '6-item challenge'), fashion business strategies, marketing, consumer behavior, and pedagogical practices. She led workshops on social media's impact in fashion at IFFTI Manchester 2019 and collaborates with Labour Behind the Label on sustainability initiatives.

Teaching & Leadership: Programme leader for BA (Hons) International Fashion Promotion since 2014. Teaches across levels (Foundation to Masters) in fashion buying, marketing, promotion, and management. Serves as a year tutor and employability lead, emphasizing student career readiness and academic success.

Office: Room C2.24, Cavendish South, Manchester Fashion Institute.