Laura Costin

Laura Costin is Senior Lecturer and Programme Leader for BA (Hons) Fashion Communication at Manchester Fashion Institute, Manchester Metropolitan University. With over 10 years of industry experience in fashion marketing, she specializes in omni-channel strategies, influencer marketing, and sustainable business practices. Her credentials include a BA in Fashion Studies and PGCLTHE with Distinction.

Costin's research examines phygital consumer experiences, notably through her Glossier case study exploring digital-physical integration in beauty retail. She contributes to Radio 5 Live debates on retail trends and received a 2022 Leadership Award nomination.